Meet Gigi Betty & Co.
My Gigi Betty is no longer with us but I think of her every day. How she lit up a room, her love of fashion and family.
How loving her brought me here.
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I am Nicole Will, the Founder of willGather and Gigi Betty co in honor of my Grandma. My Gigi Betty moved in with my family when I was younger and as a family, we did life together and cared for her. My mom was a caregiver before I even knew what that word meant or would mean to me. Along with my family we got to see what life looks like as you age and the journey it takes a family on, the challenges we face, how we overcome them, and how we build a community of support. As time would pass we would watch her live out her legacy and then I began to live out mine.
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All around me, I saw people caring for people- and in those conversations realized that in our shared experiences there is so much richness, knowing we are not alone. When we are side by side sharing our hopes and our challenges we can come together and we willGather together because anything is possible.
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We'll always hold a place in our hearts for those we've loved and cared for along the way- we will carry them with us by passing along more goodness. Looking around it taught me that in the collective, in coming together I saw strength, dedication, joy, challenge, sadness, and hope. But I know for me when I feel overwhelmed or alone, I need to reach out and have a reminder that I am known and that I am understood.
For caregivers and care partners, the challenges that we've overcome- they're meant to be shared. To have a tangible reminder of all that we've overcome and in the quietness of our days and moments, we can be reminded that we are in this together, that someone is thinking of us and we are sharing this path. Whether you are a caregiver, whether you are loving a caregiver, or have been a caregiver- we might feel like those days are long and as we come together as a collective, know that we are a powerful force for good.
Nicole Will envisions a world where the journey of care and aging is shared, empowering older adults, caregivers and healthcare pros with resources and hope. As the founder of willGather and the co-founder of Think Tank, she has created platforms to amplify voices, initiatives and resources in the care economy.
Nicole is the creative force behind the top-rated willGather Podcast: Navigating the World with Your Aging Loved One, which shares valuable insights and stories for those caring for others. Her approach is multidimensional—from founding Gigi Betty Co. by willGather, in honor of her grandma, and serving in advisor roles.
Nicole’s academic background in Social Gerontology, caregiving for her grandma, and experience as a Director in a senior living community have equipped her with insights into the needs of care, the aging population and their caregivers. Nicole's approach blends heartfelt advocacy with strategic innovation, making her a sought-after voice in the care economy.